I work for a company called JUMP Branding & Design and I had the opportunity to work on the new Kokanee design. Well today I just bought my first one. Looks awesome! Unfortunately I bought a 6 pack of cans and a 12 pack of bottles… when I got the beer, only the cans had the new look. The 12 pack was still the old look. Damn… now I have to drink another 12 delightful, refreshing beers. Ha ha. Now that’s marketing.